INTRODUCING the 2006 VIA IONIC HAIR DRYER

Dry your hair up to 50% faster with the VIA Ionic Hair Dryer. The compact design delivers incredible power and leaves hair soft, shinny and smooth.
With three heat settings and two speed settings the dryer is suitable for all hair types and can be used to create a number of different looks. With the cool shot button the desired style can be set within seconds.
An ion generator delivers a concentrated stream of negative ions directly into the airflow to decrease drying time and enhance natural shine. Infra red heat penetrates deep into the hair cuticle to gently dry the hair from the inside out.